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The Cake & Craft Group stock a wide range of the AmeriColor products. Who boast to offer the world's finest food colouring with more than 30 years of experience, their company is based on the principles of premium quality products. Including Soft Gel Paste food color in three sizes and 41 shades. Soft Gel Paste™ represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings. What's so great about Soft Gel Paste™? Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use gel. Soft Gel Paste™ is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste™, you can achieve precise, easy-to-repeat colors every time. Certified Kosher.

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